Lego has topped the list of Brands in the Licensing.Biz Power List 2013.
The winners were revealed at a launch party in Kensington’s Hand and Flower. You can check out the pictures on our Facebook page.
Lego beat Coca-Cola (2nd), One Direction (3rd), Marmite and JCB (equal 4th) to the top spot.
The Power List is published in association with miEvents, and sponsored by MyBrandEmail and Counterpoint Systems, and lists leading 100 brands across four categories.
The top 5 names in the other categories were:
Characters & Entertainment
Art & Design
London 2012 Olympic Games
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