Qatar's Angry Birds World launch is new step in "Rovio's strongest licensing roadmap to date" - Licensing.biz

Qatar's Angry Birds World launch is new step in "Rovio's strongest licensing roadmap to date"

“Angry Birds World is our flagship experiential destination where millions of our passionate fans can immerse themselves in the wonderful world of Angry Birds."
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Rovio Entertainment has opened a new visitor attraction in Qatar, first of its kind family destination based on the Angry Birds franchise.

Called Angry Birds World, the park has been developed in partnership with the location based entertainment company, Trimoo.

The newly completed indoor section of Angry Birds World is the first area of the park to pen for visitors, with its outdoor area to open at a later stage. Angry Birds World plays a key role in Rovio’s extensive multi-year brand licensing roadmap, driven by the upcoming release of The Angry Birds Movie 2 in late 2019.

Located in the heart of Doha Festival City, the entertainment park boasts 17,000 square metres of floor space. Fans of the multi-billion downloaded mobile game series can enjoy a range of rides and attractions such as the Trampoline Universe – a mammoth 1,300 square metre area full of trampolines, or the 106 metre Own the Sky roller glider.

“Angry Birds World is our flagship experiential destination where millions of our passionate fans can immerse themselves in the wonderful world of Angry Birds,” said Simo Hamalainen, senior vice president of brand licensing at Rovio Entertainment.

“Our new world-class attraction is another clear demonstration of the global appeal of the Angry Birds brand. Rovio has its strongest licensing roadmap to date, which is being spearheaded with the theatrical release of The Angry Birds Movie 2 in September 2019.

“These are exciting times for Rovio.”

Angry Birds World also features an educational attraction called the Big tree, an interactive learning centre where children learn about science, explore their creative sides and express their musical abilities.

Meanwhile, racing fans can challenge friends and family in the world’s first indoor and outdoor multi-level, 261 metre long karting track, inspired by the Angry Birds Go game.

Riad Makdessi, chief executive officer at Trimo, added: “Angry Birds World is a world’s first in every aspect, from the theming to the choice of rides and entertainment.

“At Trimoo, we strive to deliver more than just entertainment. The park’s innovative concept supports our greater mission of creating lasting memories for every guest. Through creativity, innovation, game and design thinking, we believe we can revolutionise the way people experience the world – and Angry Birds World is the first step towards realising our goal.”

Angry Birds World features an abundance of food, merchandise and event space while official Angry Birds merchandise will be available to take home from stores in the park.

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