RAC licensees to exhibit at Spring Fair - Licensing.biz

RAC licensees to exhibit at Spring Fair

Eight partners of motoring breakdown brand to take a stand at Birmingham show.
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A wide range of licensed product for motoring breakdown brand RAC will be on display at Spring Fair in February, with eight licensees clubbing together to share a stand.

The brand's licensing agent, Golden Goose, will be aiming to attract to new business at the event.

"We're delighted to support this activity by our licensees," said Murray Gorman, RAC's product licensing and commercialisation manager. "In these difficult financial times it's important that licensors find innovative ways to get their products into retail."

Adam Bass, director at Golden Goose, added: "We took this initiative because the RAC licensees are good at working together and we recognise the importance of presenting a united front to the UK's leading retailers.

"With nearly 34 million drivers in the UK and 28.2 million cars, we expect the retailers attending Spring Fair to be excited by the RAC range of products."

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