Registration opens for BLE 2017

BLE has also outlined a number of new visitor activations for guests to enjoy at this year’s 19th annual show.
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Online registration for the 19th annual BLE event is now open, which will host a variety of new visitor activations and exhibitors for 2017.

This year will see the launch of the Gaming Activation Area, designed to highlight the potential of gaming at retail.

Meanwhile, on the show floor Sony Interactive Entertainment Europe, Sega, Capcom, Activision Blizzard, King and The Pokémon Company are among the gaming firms already confirmed to exhibit.

BLE will also boast an expanded Brands & Lifestyle Theatre Programme that will include more sessions during each day, as well as a range of interactive demos and performances in the mornings.

“We are so excited to be rolling out these new initiatives for visitors to BLE in October. Gaming is a huge untapped market – one we know our visitors will really benefit from discovering,” said Anna Knight, brand director of BLE.

“And this year’s educational programme is our most comprehensive yet – unmissable for both buyers and manufacturers whether new to, or already familiar with, the power of licensing in business.”

This year’s show will will take place from October 10th to 12th, 2017 at Olympia London.


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Knight's watch: A look at BLE 2017's offering

Anna Knight, brand director of BLE, has billed this year’s event as a ‘fantastic edition’. Jade Burke finds out how the revamped gaming focus and additional retail programmes will pave the way for a hit show.

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BLE revs up gaming focus for 2017

Sony Interactive Entertainment’s Mark Howsen will hold a keynote during this year’s event, focusing on how gaming can help reach a broader audience.

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