The boys from Roy Lowe & Sons were looking even more bling than usual at this year's Licensing International - and no doubt used it to their advantage to help raise a good sum for industry charity, The Light Fund.
Martin Lowe, Richard Radford and Dean Greasley managed to collect $1,139, £25, $10 Jamaican (plus a Wrigley's Extra) for the charity, after employing their usual tactics of fining people for use of corporate jargon and Americanisms. The 'Clip of Doom', as it became known, was generously sponsored by Bulldog Licensing this year.
Poor old John Vasta - who last year in New York was fined every single day of the show simply for being Australian - also suffered at the hands of the Lowes this year. And he wasn't even at the event.
Usually referred to as Johnny Vegas, Vasta was fined for non attendance and is now also going by the name of Johnny No Vegas.
Suit suggestions for Brand Licensing Europe in September are now also being taken.