Science Museum celebrates James May app success - Licensing.biz

Science Museum celebrates James May app success

After strong sales the augmented reality Science Stories will be expanded in summer 2012.
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The licensing partnership between Science Museum and James May has got off to a flying start - the £1.99 app has been downloaded in 32 different countries with over 1,000 sales in its first week, propelling it into iTunes’ ‘New and Noteworthy’ section as well as the top 20 educational apps chart.

Wired US has described Science Stories as an ‘awesomely appropriate use of AR’.

The app uses markers – found on plinths next to certain exhibits – to trigger the augmented reality James May. See it in action in the video below.

James May said: “This app is technically unique, entertaining and educational. It is a pleasure to be a part of something exciting and new, which also brings to life the technical and scientific breakthroughs in the museum that have shaped our world today.”

Jonathan Newby, COO of Science Museum Group said: “James May and the Science Museum are a great combination and the Science Stories app fits perfectly with our plans for the Science Museum brand. I am sure that both visitors to the museum and external buyers of the app will love it and want to see more.”

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