SPRING FAIR 09: 40 years of the Hungry Caterpillar marked - Licensing.biz

SPRING FAIR 09: 40 years of the Hungry Caterpillar marked

Rainbow Designs to expand toy and gift line later this year.
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Classic children's literature character, The Very Hungry Caterpillar, is 40 this year - with gift company Rainbow Designs rolling out a new collection to celebrate the milestone.

New arrivals in The Very Hungry Caterpillar line will include a selection of plush, hand puppets, a developmental lion and elephant and wooden gift sets, all due for launch later in the year.

"Our exciting new 2009 products feature the exceptional attention to detail, bright colours and quirky touches you would associate with the World of Eric Carle and cater for the nursery, toy and gift sectors," said Anthony Temple, Rainbow Designs' MD.

Rainbow held a Very Hungry Caterpillar themed party on its stand at this year's Spring Fair to mark the 40th anniversary of the storybook.

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