SPRING FAIR 09: RSPCA ties with petware specialist - Licensing.biz

SPRING FAIR 09: RSPCA ties with petware specialist

Animal welfare charity to work with Mason Cash on branded petware.
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Animal charity the RSPCA is joining forces with Mason Cash - a division of houseware giant Rayware - to produce a collection of branded petware.

Revealed at Spring Fair in Birmingham, the deal extends the relationship between the two companies; they have worked together since 2007.

The agreement means that Mason Cash - which offers an extensive line of pet bowls and accessories - has the use of the RSPCA's name on all products. In return, it supports the charity with a donation of £35,000.

Janet Woodward, head of licensing for Coolabi, which oversees the RSPCA and Rayware licence agreement following its acquisition of LBD, said: "It is important for the RSPCA, as the UK's most famous animal welfare group, to only be associated with products and companies that share its values.

"Mason Cash's product range underlines the values of quality and style that have made it a popular choice for pet owners for decades, while its support for the RSPCA reinforces a message of care for pets that resonates with all animal lovers."

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