Spring Fair will see three firms launch ranges based on the Bamforth Vintage Collection.
Little Black Dog will be showcasing its bookmarks and coasters range (Hall 4, K06); Spencer and Fleetwood will have gift confectionery (Hall 5, B26); and design and print services firm Raiseprint will be exhibiting a range of specially produced metal signs (Hall 6, C02).
The ranges, will be launch at retail later this year, are likely to have a strong core market in male gifting and among young adults.
In addition, Moonpig.com will be launching its new range of personalised greetings cards in time for the show.
"The Bamforth Vintage Collection is a legendary name and many of its words and images are comedy classics," said Janet Woodward, director of JELC, the global licensing agent for the brand. "But it is also a brand of today with its combination of very British charm and cheekiness with colourful, arresting images. And this is a brand perfectly suited for the launch of high quality product across a wide range of specialst and mass market licences."