SPRING FAIR 2011: Chorion readies new Beatrix Potter lines - Licensing.biz

SPRING FAIR 2011: Chorion readies new Beatrix Potter lines

Products from Meri Meri, Wedgwood, Enesco and Baylis & Harding to be showcased.
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A swathe of licensees will be debuting new Beatrix Potter products at Spring Fair in Birmingham next week.

Chorion will be unveiling a new style guide for the brand at the event, which will include new patterns, character poses, packaging and seasonal artwork.

In terms of product: Meri Meri will be launching a range of paper party ware; Wedgwood will launch new designs including refreshed classic and christening lines; there will be expanded ceramics and gifting ranges from Enesco; Rainbow is unveiling new and refreshed plush; Baylis & Harding will have adult toiletries; New English Tea will have gift sets; Shreds is launching new bag and apron designs; and Halycon Days will introduce a new range of enamel boxes.

"Beatrix Potter is one of our key classic brands and we are excited to be refreshing the style guide, as well as introducing new products and concepts into the marketplace," said Bettina Koeckler, SVP licensing EMEA at Chorion. "We know that the brand is much loved and we look forward to also introducing the characters to a new audience."

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