Backland Studios is building on the initial success it has enjoyed with the Grumpy Old Gits brand, signing up a further two new partners.
Both Half Moon Bay and International Greetings will be previewing product at Spring Fair this week.
Retro, vintage and licensed gift specialist Half Moon Bay will be previewing a number of items which it has in development (Hall 4, E40/F41). These will include boxed mugs, keyrings and money tins.
International Greetings, meanwhile, will show off its plans for Grumpy Old Gits gift bags, Christmas crackers, gift wrap and greetings cards (Hall 3, H06/J05).
Bespoke retailer own-label designed ranges will also be available.
"Like so many of the best brands, the Grumpy Old Gits concept is both brilliant and simple, combining memorable images with equally arresting words," said Janet Woodward, director at JELC, which handles the licensing for the brand. "The fact that this marvellous and unique creation has now joined forces with such highly respected names as Half Moon Bay and International Greetings is proof of the enormous potential of the brand."