Following success in the publishing and plush categories, the Hari's World brand is looking to expand its footprint in the licensing sector even further, and will be on the look out for potential partners in Birmingham.
The series of books featuring Hari the elephant are currently selling strongly through Waterstones and independent bookshops. All have subtle safety messages woven into every adventure that show children how to avoid injury in certain situations.
Dowman Soft Touch has produced a range of plush - including hand puppets - based on characters from the books. The range is available in a variety of outlets including gift shops. garden centres and animal attractions such as Edinburgh Zoo, Blair Drummond Safari & Adventure Park and The Deep in Hull.
A variety of other merchandise including finger puppets, cuddly pillows, seat belt covers, board games, puzzles and puppet theatres are due to follow.
The brand has potential across a range of other categories, the Hari's World team believes, including interactive toys, collectables, board games, musical products and interactive games and applications.
"We are very excited about presenting Hari's World at Spring Fair," said Tristan-Sean McGee, MD of Hari's World. "The brand has had a big impact and is proving immensely popular - children love it because it's colourful, exciting and great fun, whilst parents are attracted by the subtle safety aspect of Hari's World."