SPRING FAIR 2011: WWF appoints Carte Blanche - Licensing.biz

SPRING FAIR 2011: WWF appoints Carte Blanche

World Wildlife Fund hires firm to produce greeting cards and stationery ranges.
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Global conservation group World Wildlife Fund has appointed Carte Blanche Greetings as licensee for its greeting card and stationery ranges.

Carte Blanche will use WWF’s archive of wildlife photography to design and produce a range of greeting cards, calendars and stationery for UK distribution.

Steve Blakemore, 2D category cirector, said: “We are thrilled to be working with WWF, and look forward to a successful partnership with this renowned organisation. WWF celebrates its 50th anniversary this year. Profit from the sale of WWF-licensed products help fund the charity’s valuable work in over 100 countries”.

Howard Wright, head of trading at WWF UK, added: "Our licensing programme is an important, groundbreaking project for WWF. We are excited to be working with Carte Blanche in this sector through which we seek to give the consumer better choices, offering sustainable options and informing them of WWF’s wider environmental and conservation activities across the planet.”

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