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Spring Fair launch for Lindy Smith - Licensing.biz

Spring Fair launch for Lindy Smith

Allan and Bertram is latest licensee to sign up for sugar craft artist and lifestyle brand.
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JELC has secured Allan and Bertram to produce a 2015 calendar for sugar craft artist and lifestyle brand, Lindy Smith.

The calendar will launch at next month's Spring Fair - which runs from February 2nd to 6th at Birmingham NEC - and will feature the reproduction, exclusive designs and beautiful photography for which the company is renowned, reflecting the colour, creativity and skill in Smith's art.

Deliveries of the calendar will begin in September, with wide availability expected from October in store and online.

The Lindy Smith calendar range is the first licensing deal to be announced, with a number of other deals due to be revealed in 2014.

"We are delighted to have the opportunity to work with Lindy Smith's sumptuous and exciting designs," said Vernon Evershed, joint MD at Allan and Bertram. "We are looking forward enormously to unveiling this new calendar at Spring Fair, where we are certain it will enjoy a very strong response from retail."

Janet Woodward, joint MD at JELC, added: "It was very important for the distinctive style and the enormous global awareness of the Lindy Smith brand that any imagery associated with it should accurately reflect that style - and do so to the highest possible standard.

"Allan and Bertram has done justice to a true British design classic. This calendar is both a useful gift and a work of art in its own right."

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