Strawberry Shortcake boosted in New Zealand

AGP adds apparel and food partners to programme for brand.
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American Greetings Properties has added a further two licensees to its Strawberry Shortcake programme in New Zealand.

MacEwen Apparel will be licensing girls' apparel including outerwear, sleepwear, underwear and hats from April.

In addition, Waikato Valley Chocolates will be selling Strawberry Shortcake themed chocolates at The Warehouse in time for Easter.

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