Style guide unveiled for BAFTA winner Bookaboo

Pre-school favourite readies for launch into licensing arena with John Davey Studio.
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Licensing design firm John Davey Studio has revealed the new style guide for BAFTA winning pre-school property Bookaboo, as it readies for its move into the licensing business.

The team has developed the on-screen logo, prop graphics and access all areas backstage pass worn by the celebrity guests. The style guide itself takes the form of Bookaboo's tour programme.

"Working with the rock superstar puppy Bookaboo has been fantastic fun," said studio head, John Davey. "And, although he's now a BAFTA winning rock star, he never forgets the people behind the scenes who have helped to create his award winning image.

"When it comes to licensing, Bookaboo called in the experts. He takes care of the music and we design everything he needs to become a hit in licensing."

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