Sun Properties has appointed five new licensing agents to handle its Nanity 70 ❤ property.
Mendía Licensing has come on board in Spain; Global Licensing has signed for New Zealand; Allsorts will handle the brand in the UK and Republic of Ireland; Afin will represent the GAS region of Europe; and IMC has the Spanish speaking areas of South America.
The new agents join RMP (France and Benelux), Medialink (Hong Kong, Taiwan and China) and Point of View (Israel).
Bat Princess Nanity is the creation of Japan's most famous TV director, Terry Itoh. A documentary about the creation of the character - The Billion Yen Jackpot - will debut in Japan on November 20th.
The character already has 13 licensees in Japan in categories including apparel, plush and toys among others. Key Japanese partners include Sekiguchi, which launches its Nanity plush dolls in the territory this month.