Education, entertainment and the environment are at the core of a new partnership between Technicolour and Nekton Oxford Deep Ocean Exploration Institute to bring the animated series The Deep to life in a new way.
Under this new deal, co-branded STEM materials and videos featuring characters from The Deep and real-life content from a number of Nekton’s missions will be brought together and delivered to schools around the globe.
It all arrives as both brands look to push the message of ocean exploration and discovery through learning in a way that develops a consumer promotion for the animated series while highlighting Nekton’s phase-two mission to explore the Indian Ocean.
“The adventure’s of The Deep’s Nekton family taps into the explorer in all of us, and our partnership with Nekton, conduscting real-life oceanic exploration, will provide a multitude of opportunities to inspire young people and increase their interest in the ocean, the health of which is under serious threat,” said Pam Kunick-Cohen, head of brand management and licensing, Technicolour, the team behind the hit series.
Global audiences were able to observe Nekton’s first mission, the XL Caitlin Deep Ocean Survey back in 2016, when manned submersibles explored the North West Atlantic Ocean. The mission has already reached a global audience of over 800 million via featured live broadcasts and daily video, print and photographic content from the submersibles.
The mission discovered over 100 new species. Phase-two is expected to uncover a further 500 new species.
“By partnering with Technicolour and The Deep, which has engaged children around the world with the adventures and discoveries of this family of explorers, we can combine entertainment content with our own mission to increase young people’s knowledge and interest in the ocean,” said Oliver Steeds, Nekton CEO.
“In our first mission, we reached over one million students with our Submarine STEM programme, and by harnessing this unique relationship, believe we can massively increase the number of young people we can inspire - in fact, we must, for the benefit of humankind.”
Nekton works in collaboration with the University of Oxford and is funded by a combination of income from foundations, corporate and science/education institutions, along with individual donors to accelerate scientific discovery and ocean governance.
The Deep creator, Tom Taylor, concluded: “I based my series’ adventures on underwater explorations because I truly believe it is our final frontier, and it’s right here at home, this massive and amazing ocean which is at least 95 per cent unexplored.
‘There are creatures living down there that we have never seen, and we have no idea about their existence.”