The Jim Henson Company is to showcase its new live-action pre-school series Hi Opie! at MIP Junior and MIPCOM.
Produced by marblemedia, in association with The Jim Henson Company, the property is being presented as both a finished English language series (13x30’ or 39x7’) and as an international format.
Hi Opie! was developed with TVO and produced in partnership with TVO, City Saskatchewan (Rogers Broadcasting Limited) and Knowledge Network.
The series stars five year old Opie, a puppet created by the experts at Jim Henson's Creature Shop, and his fellow classmates.
Each story marks a new chapter in Opie’s personal growth as he participates in, struggles with and inevitably succeeds in kindergarten activities.
The series premiered on September 1st, 2014 on TVO, City Saskatchewan and Knowledge Network.
“By taking Hi Opie! into television homes around the world, we are helping to prepare children for school as well as the everyday issues they may encounter,” said Richard Goldsmith, EVP, global distribution and international consumer products at The Jim Henson Company.
“Many of our television and digital platform partners are looking for a cost-effective format that can be locally produced and still feature an exceptional and beloved Henson puppet, and we look forward to helping children everywhere to learn and play with Opie.”
Mark Bishop, co-CEO and executive producer at marblemedia, added: “Hi Opie! was a natural collaboration for marblemedia, The Jim Henson Company and our development partner TVO.
"With marblemedia’s reputation for creating live-action kids properties, The Jim Henson Company’s talent for creating iconic puppet characters and TVO’s commitment to giving early learners the tools to succeed in school, preschoolers and their parents will be drawn to this inspirational, educational and timeless series.”
The Jim Henson Company will oversee all television, DVD, digital distribution and format rights (other than in Canada, France and Australia, which will be handled by Distribution360, a marblemedia company), as well as all consumer products rights worldwide.
A webisite, hiopie.com, will launch this month, reinforcing the core messages of the brand by offering kids interactive stories, activities and games that both entertain and educate.