At this year's new venue, The Great Room at Grosvenor House Hotel, The Inbetweeners star, Greg Davis honoured the licensing industry's highest achievers. Over 1,300 industry execs attended the event.
Ian Hyder, director of The Licensing Awards, said: "The Licensing Awards was the culmination of a huge amount of work and input from the entire licensing industry. Their commitment and creativity made the awards event a truly memorable night."
Now in its sixth year, The Licensing Awards - created by The Licensing Source Book Europe, part of Max Publishing - recognises all aspects of the industry from retailers to products, licensed properties to marketing expertise.
Headline sponsor for the event was Emap Connect, organisers of Spring Fair and Autumn Fair. A host of brands and companies sponsored individual categories, whilst LIMA once again leant support to the event.
Jacqui McCarron, sponsorship manager of Retail, Emap Connect, commented: "Spring Fair is the largest showcase of licensed products available under one roof anywhere in the UK and we were delighted to support the licensing industry as headline sponsor of The Licensing Awards this year.
"The quality of entries was superb - and I'd like to congratulate all the winners."
The Licensing Awards 2011 winners are as follows:
Best Licensed Toys or Games Range
Star Wars Talking Plush Range from Underground Toys
Best Licensed Dress Up or Party Range
Sesame Street Dress Up Costumes from Smiffy’s
Best Licensed Children's Apparel Range
The Gruffalo SS11 Range for Sainsbury's TU from Brecrest Babywear
Best Licensed Adult Apparel Range
Where’s Wally? Underwear and Nightwear for Next from Somerbond
Best Licensed Written, Listening or Learning Range
Peppa Pig Electronic Learning Range from InspirationWorks
Best Licensed Paper Products or Stationery Range
Star Wars Classic Poster and 3D Poster Range from GBeye
Best Licensed Giftware Range
Hello Kitty Nerdy Range from Blueprint Collections
Best Licensed Home Décor, Tableware or Housewares Range
Sophie Conran Buckets Of Fun from Burgon & Ball
Best Licensed Food and Drink Range
Nando’s Food Gift Range from Kimm & Miller UK
Best Licensed Brand Range
Red or Dead Bicycle Collection from Raleigh
The Innovation Award
Volkswagen T1 Camper Van Tent from The Monster Factory
The Retailer Awards
Best Pre-School Retailer of Licensed Products
Asda (includes George@Asda)
Best Kids Retailer of Licensed Products
Best Brands Retailer of Licensed Products
Best Direct Selling Retailer of Licensed Products
Top Retailer Award
The Licensed Property Awards
Best Pre-School Licensed Property
Best Schoolers/Tween or Teen Licensed Property
Best Brand Licensed Property
Best Sports Licensed Property
London 2012 Olympic and Paralympic Games
Best Celebrity Licensed Property
The Best Classic Licensed Property
Best Licensed Marketing Communication 2011 Award
Mr Happy Should've Gone To Specsavers from Chorion
Honorary Achievement Award