The Licensing Awards salute winners

The Licensing Source Book announced the winners of The Licensing Awards 2009 last night in London.
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The awards were presented at a black tie event at the Lancaster London Hotel and hosted by comedian Jason Manford.

The judging for the product award categories, for which 4,500 products were entered, was conducted by a panel of retail buyers including those from Amazon, Tesco, Bhs, Sainsbury’s, M&S, Mothercare,, Tammy, Hamleys, Waterstones and WHSmith. 

The judges assessed each product entry against the criteria of the excellence of design, innovation and originality; consumer targeting and quality of manufacture and packaging. 

The finalists in the retail award categories were arrived at through canvassing nominations from licensees and licensors which were then correlated and validated by a panel of industry experts while the property award categories were also as a result of a nomination and validation process involving thousands of companies.

Ian Hyder, director of The Licensing Source Book, creator of the event commented: “The Licensing Awards brings together an incredible industry – fantastic retailers, innovative licensees, tenacious licensors and committed suppliers. 

“Testament to the strength of this industry this awards event has grown every year since we launched it four years ago and has become one of the best awards events of any kind in the UK.

“It has grown because of the industry’s involvement. Retailers have become increasingly receptive to participating in the judging panel, licensees and licensors have become more enthusiastic about entering – and the inventiveness and generosity shown by those who have added the extra touches - from the bespoke animations to the goody bag goodies – have seen The Licensing Awards grow into something extraordinary.”

Jessica Blue, event director of Brand Licensing Europe, this year’s headline sponsor, added: “What an amazing night – as always: great entertainment, great industry, great hosts and great winners. Congratulations to each and every one of them.

“Brand Licensing Europe is thrilled and honoured to be this year’s Licensing Awards headline sponsor. It’s given us a fantastic opportunity to say thank you to all the retailers, licensees, licensors and media that have supported the event since we launched 11 years ago, and who continue to support it as it grows in stature every year.” 

The winners are as follows: 


Best Pre-School Retailer of Licensed Products
Sponsored by HIT Entertainment

Best Kids Retailer of Licensed Products


Sponsored by 4Kids International

Best Brands Retailer of Licensed Products


Sponsored by The Beanstalk Group

Best Direct Selling Retailer of Licensed Products


Sponsored by RDF Rights

Best Overall Retailer Of Licensed Products
Sponsored by Mattel UK


Best Licensed Toy Or Games Range 

Ben 10 Wheeled Toys Range from MV Sports & Leisure

Sponsored by BBC Worldwide

Best Licensed Dress-Up and/or Party Range

Mr Men and Little Miss Dress-Up from VMC Accessories

Sponsored by Warner Bros Consumer Products

Best Licensed Apparel Or Accessories Range
EMI Music Publishing ‘Lyric’ T-Shirts from TU Clothing for Sainsbury’s
Sponsored by Nickelodeon UK

Best Licensed Written, Listening Or Learning Range

Peppa Pig Book Range from Penguin Books

Sponsored by PPC Enterprises

Best Licensed Paper Products or Stationery Range

Mr Potato Head Cards & Wrap Collection from The Monster Factory

Sponsored by HarperCollins Children’s Books

Best Licensed Giftware Range

Top Gear Novelty Gift and Toy Range by Wow! Stuff

Sponsored by TV-Loonland

Best Licensed Home Décor, Housewares or Bedding Range

In The Night Garden Bedroom Furniture Range from Martin Yaffe

Sponsored by Sony/Target Entertainment Group

Best Licensed Food or Drink Range

Hello Kitty Confectionery Range from Bon Bon Buddies

Sponsored by Kidz Entertainment/EEMC A/S

The Innovation Award

SpongeBob SquarePants Real Musical Instrument Range from John Hornby Skewes

Sponsored by Turner Broadcasting Systems Europe

Best Licensed Brand Product – Soft Goods
V&A Anemone Range of Bed Linen from Bedeck

Sponsored by Watermelon

Best Licensed Brand Product – Hard Goods

Flying Scotsman Gifts & Accessories from Wild & Wolf

Sponsored by International Brand Management 


Best Pre-School Licensed Property
Peppa Pig

Sponsored by Character World

Best Schoolers/Tween or Teen Licensed Property

Ben 10

Sponsored by Blueprint Collections

Best Licensed Sports Property
England Rugby
Sponsored by Zap

Best Licensed Celebrity Property

Jamie Oliver

Sponsored by Danilo

Best Licensed Brands Property


Sponsored by Licensing International Expo & License! Global

The Honorary Achievement Award

Trevor Jones 

Sponsored by Smiffy’s


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