Royal Horticultural Society is extending a royal welcome to its revamped portfolio of licensees across home and gift at this year's Spring Fair.
No fewer than 11 companies, licensed by the RHS to offer branded giftware, greetings cards, china, homeware, textiles, vegetable and flower seeds and more, will be displaying RHS products on their stands at the show.
Their presence, according to the firm, will underline the strength of the RHS name in multiple home and gift categories, a licensing area that has attracted some major names to the brand in recent years.
Among the attendees at this year's show running from February 3rd to 7th at Birmingham's NEC, is Shruti, now part of Half Moon Bay, the creator of a wealth of gifts and fashion accessories.
Shruti’s new collection of RHS gift and fashion items brings together fashion products, including scarves, bags and umbrellas, with stationery and gift items, such as travel cups and water flasks.
Meanwhile, Ulster Weavers has brought a new design style to its popular range of kitchen textiles, which includes trays, placemats, ceramic mugs, oven gloves and of course the Ulster Weavers linen tea towel.
Heathcote & Ivory has been appointed as the new exclusive RHS licensee for the toiletries category. The first output from the partnership will be two bespoke bath and body collections, Flower Blooms Daisy Garland, and Tender Palm. Both launch in spring 2019 and are being previewed at Spring Fair.
Also looking (and smelling) good are items from Wax Lyrical, the UK’s largest manufacturer of home fragrances. Wax Lyrical has worked with the RHS, recreating British garden fragrances, for more than seven years.
At Spring Fair visitors can enjoy Wax Lyrical’s popular RHS Fragrant Garden range of beautiful British garden fragrances plus some new, more exotic combinations of fragrances.
Churchill China, which has a long history of providing ceramics to hospitality and retail markets, has enjoyed great success with RHS products, most recently its RHS mugs in gift boxes. Pacific Lifestyle, a leading designer and importer of furniture, decorative lighting and home accessories, is the authorised manufacturer and distributor of the RHS-endorsed, Jenny Worrall-designed, original glass-blown table lamps range.
Visitors seeking gardening-related products will find the likes of AGM vegetable and flower seed ranges from Mr Fothergill’s Seeds, while Burgon & Ball will highlight its popular lines of RHS gifts for gardeners.
One of the newest RHS gardening-related partners is Assured Products, a leading UK branded chemical manufacturer. Assured Products is offering the first-ever RHS range of outdoor cleaning and garden maintenance products, which has a strong emphasis on using natural ingredients where possible.
Cards and calendars are strongly represented at the show. Carousel Calendars, the UK's largest general calendar publisher and distributor, combines selections from the RHS Lindley Library and RHS horticultural photography to great effect in its range of RHS calendars and pocket diaries.
UK Greetings, the largest direct-to-retail publisher of greeting cards and social expression products in the UK, offers a wide range of RHS-branded greeting cards and gift wrap.
Cathy Snow, licensing manager, RHS, said: “The RHS brand has great strength in multiple categories and the presence of so many licensing partners at shows like Spring Fair helps us to underline that fact.
"Home and gift is an area in which we have enjoyed a lot of success for some years and, judging by the growing number of partners at this major show every year, we will continue to do so.”