The organiser of the UK Toy Fair has revealed that almost 90 per cent of the ground floor of Olympia's Grand and West Halls has been booked up for the 2010 event.
To date, 80 companies have pledged support to the show - which runs from January 26th to 28th. This includes 13 firms - including Cartamundi, GOSH, IMC, Toy Brokers and Treasure Trove - which will return to Toy Fair following its move back to West London.
"The support the industry is showing towards Toy Fair and its return to Olympia - particularly from the companies who are coming back to us - has been overwhelming and proof, if ever it was needed, that returning to West London for 2010 will reinvigorate the buzz that has always been associated with Toy Fair," commented Simon Pilling, event manager.
"With almost 90 per cent of the ground floor already accounted for, which is about three or four months ahead of most years, we are encouraging companies who are interested in exhibiting at Toy Fair to reserve a space as quickly as possible to avoid disappointment."
For more details on Toy Fair 2010, please click here to visit the official website.