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Turner to bring new branded experiences to China's Six Flags theme parks - Licensing.biz

Turner to bring new branded experiences to China's Six Flags theme parks

The first addition will be the new Tuzki branded dark ride, scheduled to open at Six Flags Zhejiang and Six Flags Chongqing in 2019 and 2020 respectively.
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Theme park company Six Flags Entertainment Corporation has secured a new partnership with Turner Asia Pacific to bring new branded experiences to Six Flags parks throughout China.

The first addition will be the new Tuzki branded dark ride, scheduled to open at Six Flags Zhejiang and Six Flags Chongqing in 2019 and 2020 respectively.

“The Six Flags brand is synonymous with innovative thrills for all ages,” said president of Six Flags International Development Company, David McKillips.

“We look forward to working with Turner Aisa Pacific to create immersive, content rich attractions throughout our China parks.”

Ricky Ow, president of Turner Asia Pacific, added: “We are honoured to join forces with these two best-in-class companies to bring memorable, one of a kind entertainment offerings to China.

“This is the first time that Tuzki’s loyal fans will be able to really experience their favourite emoticon in such a tangible and authentic way. Together with our partners, Six Flags and Riverside Investment Group, we are excited to offer this immersive new attraction to park guests.”

In addition to the new ride, both parks will also feature Tuzki theming and new retail locations offering branded merchandise. The Turner-owned rabbit IP is a household name in China, with millions of Tuzki emoticons exchanged through instant messaging apps every day.

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