UEFA Euro 2016 has become the latest high profile brand to commit to the showfloor at this year's Brand Licensing Europe.
The pinnacle of European football joins International New York Times, Von Dutch, adidas AC Milan, Chelsea, National Museum of Royal Navy, Moongazer Cards, Britvic, Imperial War Museum, Octane5 and Monday 2 Friday to name a few.
"We are looking forward to exhibiting at Brand Licensing Europe where we will officially launch our programme and look to expand our licensing opportunities on a global level," explained Mickael Andréo, senior licensing director at IMG Licensing France and commercial director for IMG's UEFA team.
As well as the brand section, BLE will also again welcome familiar names in the character and entertainment and art and design sectors.
The Licensing Academy will run alongside the exhibition, including the grand finale of the License This competition.
In addition, for the first time this year, the show will feature a programme of free educational sessions tailored specifically to the business of licensing brands, which will include special insight from UEFA Euro 2016.
These sessions will offer visitors the chance to hear expert guidamce on licensing in the worlds of sport, lifestyle, fashion and heritage brands; accompanied by case study examples of licensing in action.
Brand Licensing Europe will take place from October 7th to 9th at London's Olympia.