Ulster Weavers appoints Custard Media - Licensing.biz

Ulster Weavers appoints Custard Media

The kitchen textile licensee appointed the firm to help promote its web offering via search, social media and online PR
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Custard's appointment is set to drive awareness of the County Down-based company's brand online via news distribution, link building, blog management, social bookmarking and social media management.

Custard Media add Ulster Weavers to a growing portfolio of clients which includes international movers Robinsons and touch screen manufacturers Protouch. Custard also host a powerful in-house press release distribution service, PR Fire, which will be relaunched this month.

Sam Allcock, Custard Media’s managing director, commented: “We are delighted that such an established brand as Ulster Weavers, with 130 years of heritage, share such a forward thinking approach to online marketing as we do here at Custard.

"We’ve already made significant progress with promoting Ulster Weavers on social media channels and through natural search and we look forward to continuing to boost their online sales.”

Ulster Weavers marketing manager Kim MacKenzie explained: “The approach for brand awareness this year is to strengthen our online presence via PR, social media and blogging.

"We have discovered increasingly over the last 18 months that our customers love engaging with us about the designs and products we produce. Blogging and social media is perfect marketing tool to achieve just that. Working with Custard Media was a great decision for us.

"They are a highly energised and proactive team who are delivering fantastic results. Great work is showing from their enthusiasm for our brand and products.”

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