University of Oxford menswear launches in M&S - Licensing.biz

University of Oxford menswear launches in M&S

New exclusive range launched under the Blue Harbour brand.
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A new range of University of Oxford menswear will launch in M&S this week under the Blue Harbour brand.

The exclusive collection of 14 limited edition pieces - inspired by Oxford's rich heritage and historic archives - will be available in 20 M&S stores across the UK and online.

Styles in the range include a blazer, collared shirts, hooded jumper, cricket jumpers, polos, rugby shirts and t-shirts.

Oxford Limited - the licensor for the University's brand licensing programme - inked a deal with M&S partner TVM Fashion Lab, a wholly owned subsidiary of Global Brands, one of the world's leading branded apparel, footwear and fashion accessories companies. The deal was brokered by Oxford's licensing agency, Performance Brands.

"We've collaborated closely with TVM Fashion Lab and M&S to produce this initial University of Oxford collection which combines elements of the University's heritage with carefully considered design and detailing," said Chris Evans, MD of Oxford Limited.

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