US: LIMA award nominees revealed

Accolades to be presented at Licensing International's opening night party.
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Trade body LIMA has unveiled the nominees for its annual International Licensing Excellence Awards.

This year's accolades will be presented at the LIMA Opening Night Awards Party on June 2nd at the Mandalay Bay Convention Center during Licensing International Expo.

Licensees and properties from around the world will be honoured in the following categories: art, character, corporate, film/television/entertainment and sports.

In addition to acknowledging the Best Brand Program of the Year, awards for Best Licensee Hard Goods and Best Licensee Soft Goods will be presented in the character, corporate, entertainment and sports categories.

The other award sectors are Best Licensed Promotion, Best Retailer and Overall Best Licensed Program.

Nominees in this category are: The Andy Warhol global licensing program, Bakugan, Beijing 2008 Olympic Games, The Dark Knight, Hello Kitty, Jeep Consumer Products and Major League Baseball.

Other properties in with a chance of scooping a gong include Disney Fairies (Best Character Brand), Mighty Fine (Character Brand Licensee), Hannah Montana and Star Wars (Film/TV/Entertainment Brand), Activision, Jakks Pacific and Electronic Arts (Sports/sports-themed licensee).


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