US Toy Fair sees attendance growth - Licensing.biz

US Toy Fair sees attendance growth

TIA says event was most successful US-hosted toy trade show in recent years.
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Almost 27,000 industry execs from over 100 countries attended US Toy Fair in New York last week.

The show welcomed increased attendance across nearly all categories, including a three per cent uplift in buyers, five per cent in international participants, 14 per cent increase in licensors and a 23 per cent jump in entertainment executives.

Total attendance for the four-day show was 26,730 - a two per cent increase over 2011.

"Toy Fair has evolved into one of the greatest shows on earth, attracting powerful players from the $83 billion global toy industry," said Carter Keithley, TIA president. "Our show has proven to be a critical stop on the global toy circuit and a magical, exciting experience for all who come."

Marian Bossard, TIA VP of meetings and events, added: "The rapidly increasing international interest we've seen over the past few years has made Toy Fair more dynamic and successful than ever before."

The top five countries with the highest attendance numbers at the show were Canada, the UK, Japan, Mexico and Australia.

Buyer delegations from Target, Toys R Us and Wal-mart saw increases of 39 per cent, 24 per cent and 90 per cent respectively.

The 2013 US Toy Fair will run from February 10th to 13th.

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