The Victoria and Albert Museum has picked up the award for Best Art and Design Brand at the 2017 LIMA International Licensing Awards, marking the third time it has received the accolade.
The announcement was made at the award show at Licensing International Expo in Las Vegas last week, recognising outstanding performance by a brand in the global licensing marketplace throughout the previous year.
The categories covered by V&A’s licensing programme now include homeware, apparel, jewellery, accessories, stationery, fabric and gifts from 75 licensees worldwide, in Europe, USA, Australia, Japan, China and South Korea.
Highlights of 2016 included the best-selling V&A Oasis clothing range, based around Asian decorative ceramics and kimono patterns; a new V&A 60s/70s shoe collection with global footwear brand Clarks; tabletop ranges from Creative Tops, with strong international appeal; a collaboration with Napa Valley vineyard, Darioush, and the launch of a successful paper product range with US licensee Caspari.
The V&A increased its international licensing reach in 2016 with the launch of bedding by Wonu and jewellery by StoneHenge in South Korea, and new jewellery collections from Kuwayama, distributed at retail throughout the Far East, including Japan, China, Singapore and Malaysia.