VEGAS 09: Lights, camera, reaction

Bulldog's MD offers his view on this year's Licensing International.
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Tattoo parlours are a mark of hotel quality uniquely absent from the best the UK has to offer – perhaps they’re missing a trick?

As the licensing industry descended on the city of a billion lights, where enough plastic circles the pool to make Barclaycard blush, all usual measures of sophistication were laid to rest… it’s not possible to judge Vegas through the filter applied to any other place on earth. It’s unique – vibrant, sultry, sleazy and sassy all wrapped into one – pretty much perfect for licensing really.

To read the full blog, click here.


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