More than 260 official Elvis Presley licensees will all shake up retail with hundreds of new licensed goods based on The King.
The news comes as Elvis Presley Enterprises attends the 2012 Licensing International Expo in Las Vegas, at booth 4477.
As fans celebrate 35th anniversary Elvis Week this August, products will be developed to commemorate the milestone. New Elvis products include apparel, books, music and even a 4D film.
A jackpot slot machine was released this spring, and a Graphic Elvis book is in stores now. Other new products include an Elvis Kingman acoustic guitar from Fender Acoustics, an ‘Aloha from Hawaii’ Mr Potato Head toy from PPW Toys, Elvis figurines, ornaments and waterballs from Precious Moments and a T-shirt collection from Tommy Hilfiger.
Nascar will introduce die-cast car models, while other new products from Europe include an Elvis-inspired 4D movie developed for attraction and ride films from The Juice, an Elvis Triumph motorcycle and a line of Elvis-inspired apparel from Benetton.
“We have always been aware of the large and growing number of Elvis fans outside the United States,” said Carol Butler, VP of worldwide licensing for Elvis Presley Enterprises, Inc.
“By working closely with our international licensing agents, we’ve been able to provide those fans with many fun, new items to celebrate their love of Elvis.”
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