Hip hop star Flo Rida will be the special guest co host of the Licensing Expo Opening Night Party, Advanstar has confirmed.
The firm is promising that party goers will get the full Flo Rida experience, with DJ Kronik - Flo Rida's official DJ - playing throughout the night.
D3M Licensing is the global licensing agent for Flo Rida, and will be looking to identify key partners for the brand throughout the show. Categories being eyed up include apparel, accessories, health and fitness, consumer electronics and music-related products.
"We are thrilled to have Flo Rida, a true international music sensation, and DJ Kronik join us to kick off Licensing Expo 2013," said Jessica Blue, VP of Licensing Expo. "Each year we find that more entertainers and celebrities are entering the licensing business and attending our event, and we only expect this trend to continue as they develop unique partnerships that resonate with their fan base."
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