This year's Licensing University at the Licensing Expo will consist of two dozen 'business boosting' sessions.
As well as the Executive Keynote Panel - featuring top names from Warner Bros. Consumer Products and Disney Consumer Products - and the keynote address from Hollywood A-lister Gwyneth Paltrow (which are both free to attend, a number of key industry issues will be debated from Monday June 17th to Thursday June 20th.
These will include monetising digital platforms, licensing in emerging territories, royalty rates, celebrity licensing and how to evaluate a children's property.
For the first time, an all-access pass to LIMA's Licensing University will be available, priced at $135 for LIMA members and $149 for non members.
"Our Licensing University programme has consistently been one of the bright spots at Licensing Expo - and this year's new pricing structure will help make the programme even more affordable and accessible to professionals from all across the business," said LIMA president, Charles Riotto.
"Each of our 24 sessions is specifically designed to deliver enlightening and actionable information to help companies directly and positively impact their bottom line. As Licensing University 'graduates', attendees come away better prepared to attain an even greater level of understanding."
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