All American Licensing & Management Group has secured an expansion of its partnership with MGM - signing the MGM Grand Hotel & Casino to develop an entertainment driven licensing programme.
AALMG will work to position the MGM Grand as 'the entertainment authority' with a branded line-up of products ranging from fashion, swimwear and club apparel, through to music related accessories, home products and furniture.
The firm will be showcasing its plans at Licensing Expo next week - along with licensing programmes for the Mandalay Bay and Bellagio hotels.
"MGM Grand is recognised as a leader in entertainment in Las Vegas and we know when guests attend our concerts and sporting events, they often want to take a little piece of their experience back home," said Scott Sibella, president and COO of MGM Grand. "Our partnership with AALMG will allow us to not only offer unique products in our stores on property, but also to introduce The Entertainment Authority thematic to retailers throughout the country."
Reed Nettles, project manager and partner at AALMG, added: "We are very excited to continue our relationship with MGM Resorts International, and when you think of top entertainment choices in Las Vegas, MGM Grand is top of mind. Our plan is to focus on the best of the best manufacturers to develop a branded merchandise programme that is synonymous with entertainment."