Licensing and retail innovation agency Hot Pickle will be taking its place on the showfloor at Licensing Expo for the first time this week.
A specialist in the food, beverage and lifestyle sector, the firm will be displaying a number of properties including Good Humor, Popsicle, The Famous Grouse, Cutty Sark and the University of Cambridge.
New creative for Good Humor and Popsicle will be shown, with the firm welcoming apparel, homeware, kitchen and gift partners. Meanwhile, the University of Cambridge brand has already made its mark in the fashion sector in both Europe and Asia, with lines on display on the stand.
Scotch whisky brands The Famous Grouse and Cutty Sark will also be on show to celebrate their heritage.
"We are excited to bring such a fantastic portfolio of brands to this year's Licensing Expo," said Andrew St Clair-Johnson, director at Hot Pickle. "We represent some iconic brands, many of which are new to the licensing world, and we're looking forward to introducing them to the Licensing Expo audience."
Hot Pickle will be on booth G43.