VEGAS 2015: Outfit7 expands Talking Tom brand into new regions

Deals secured for property to enter Brazil, India, Malaysia and the Dominican Republic.
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Outfit7 is expanding the licensing programme for its Talking Tom & Friends property, moving it into a number of new territories including Brazil, India, Malaysia and the Dominican Republic.

In a deal with Empire Gold Land, a Talking Tom and Friends-themed café will open in Malaysia. Opening in the autumn, the café will also stock a selection of merchandise in the gift shop, including aprons, glasses, plates and other housewares.

The fanbase in Brazil will soon be able to take home a selection of Talking Tom and Friends puppets and plush toys, thanks to a deal with Novabrink Industria de Plasticos LTDA.

Meanwhile, in the Dominican Republic, Proindel Dominicans S.A has signed a publishing distribution deal with Outfit7 for a line of notebooks.

In addition, later on this year, SKI Plastoware will bring an assortment of back to school merchandise and other products to India. The line will include lunchboxes, water bottles, pencil boxes, mugs and more.

"We're delighted to be able to work with best in class local licensees who can represent the fun and playful nature of our brand offline," said Iza Login, co-founder and deputy CEO of Outfit7. "Each deal illustrates what we're looking for in terms of the innovative partners and a varied retail presence, and demonstrates the growing global presence and demand from fans for the brand around the world."

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