VEGAS 2016: The U.S. Army to invade the worlds of fitness, party goods and swimwear -

VEGAS 2016: The U.S. Army to invade the worlds of fitness, party goods and swimwear

Brand is also looking to make ground in the the digital and interactive space.
Publish date:
Social count:

Beanstalk is showcasing the licensing programme for The U.S. Army at this week's Licensing Expo.

Leveraging the brand’s values of pride, performance, and personal development, the brand is looking to expand into exercise equipment, office supplies, party supplies, sporting goods, swimwear and the digital and interactive space.

Recently, RMS International, Decopac, PPI Apparel and Isaac Morris joined the U.S. Army licensing programme.

RMS International will create a new line of U.S. Army branded hard-sided luggage, brief cases and premium duffel bags while DecoPac will debut a series of branded edible cake images that consumers can use to decorate treats.

Elsewhere, PPI Apparel will bring U.S. Army loungewear and sleepwear for women to market while Isaac Morris will focus on creating a line of junior apparel for distribution in mid-tier retailers nationwide.


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.