VEGAS 2016: University of Oxford teas, biscuits and chocolate on the way - Licensing.biz

VEGAS 2016: University of Oxford teas, biscuits and chocolate on the way

Launching initially in the GCC and UK, plans for further expansion across the Middle East are being put in place, followed by the USA, India and Europe.
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Oxford Limited has partnered with Oxford Food & Beverage Limited to develop a range of teas, biscuits and chocolate. 

Marketed as the Oxford Range, the licensed line-up includes a selection of ten teas, six biscuit flavours and four chocolate assortments. 

Launching initially in the GCC and UK, plans for further expansion across the Middle East are being put in place, followed by the USA, India and Europe. 

The deal was brokered by Global Icons who are exhibiting at Licensing Expo 2016, Las Vegas (Booth G134).

“We are delighted to be working with such a high quality and capable partner to create our teas, biscuits and chocolate," said Chris Evans, managing director of Oxford Limited, University of Oxford.

"The rich heritage of the University of Oxford has been translated into wonderful products and we are thrilled with the progress that the range has already made around the world."

The Oxford Range will be on show in New York at the US Summer Fancy Food Show (Booth 3722, Javits Convention Centre) from June 26th to 28th, 2016.

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