VEGAS 2016: University of Oxford teas, biscuits and chocolate on the way - Licensing.biz

VEGAS 2016: University of Oxford teas, biscuits and chocolate on the way

Launching initially in the GCC and UK, plans for further expansion across the Middle East are being put in place, followed by the USA, India and Europe.
Author:
Publish date:
Social count:
0
0 Oxford range.png

Oxford Limited has partnered with Oxford Food & Beverage Limited to develop a range of teas, biscuits and chocolate. 

Marketed as the Oxford Range, the licensed line-up includes a selection of ten teas, six biscuit flavours and four chocolate assortments. 

Launching initially in the GCC and UK, plans for further expansion across the Middle East are being put in place, followed by the USA, India and Europe. 

The deal was brokered by Global Icons who are exhibiting at Licensing Expo 2016, Las Vegas (Booth G134).

“We are delighted to be working with such a high quality and capable partner to create our teas, biscuits and chocolate," said Chris Evans, managing director of Oxford Limited, University of Oxford.

"The rich heritage of the University of Oxford has been translated into wonderful products and we are thrilled with the progress that the range has already made around the world."

The Oxford Range will be on show in New York at the US Summer Fancy Food Show (Booth 3722, Javits Convention Centre) from June 26th to 28th, 2016.

Related

0 oxford uni.jpg

Hannah Aspey of Oxford Limited talks the rich history of the University of Oxford

Sports are at the forefront of the University of Oxford, where over 80 sports are played, which has resulted in a female sports collection with VS PINK, growing the university’s rich heritage. Here, Hannah Aspey, head of brand and comms at Oxford Limited, reveals why the adult apparel category performs so well for the brand and details plans of an upcoming Oxford children’s character.

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.