Richard Branson will next month unveil Virgin’s return to the video games business.
A report on our sister site MCV says that the entrepreneur will attend a special launch event next month at the E3 Expo in Los Angeles. The show is the biggest event in the games industry and is used to unveil new games, hardware and services to the world.
This is a major coup for the US trade show, but also signals the return of one of the most exciting and successful brands to have ever operated in the games industry.
Branson was one of the first to see the potential of computer software as a global entertainment business, setting up Virgin Games in 1984.
The new gaming service rumoured to launch at E3 will seek partnerships with leading publishers and content owners, offering new and unique opportunities.
Ambitious and global, the business is expected to run across the leading console formats and feature the most popular games on the market.
MCV understands that the new video games venture will be online-only and again challenge-based, possibly built on a technology acquisition.
Click here to read the full story on our sister site MCV.