W&G exhibit launches at the Science Museum

A World of Cracking Ideas opens its doors on Saturday March 28th.
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The Intellectual Property Office, Aardman, SGA Productions and the Science Museum have all partnered to launch 'Wallace & Gromit present A World of Cracking Ideas'.

Opening at the museum on Saturday March 28th, the exhibition is designed to inspire a new generation of innovators in the UK and beyond.

The £2 million exhibition has been funded by the Intellectual Property Office (formerly the Patent Office), and designed and built for Aardman by SGA Productions in association with IY A Studios.

The project builds on the existing relationship between the IPO and Aardman, with the two having worked together for the last three years on the nationwide Cracking Ideas competition.

Inside the exhibition, visitors are taken on a tour of 62 West Wallaby Street - the home of Wallace and Gromit - where they can view objects from the Science Museum's collections, as well as a selection of Wallace's own 'cracking contraptions', such as the Tellyscope II, the Piella Propellor and the Blend-O-Matic.

Each room in the house will look at a different aspect of the thinking process behind the ideas and show visitors how they can protect their IP through patents, trademarks, designs and copyright.

Visitors will also be encouraged to come up with their own ideas, which they can leave at Ideas Stations throughout the exhibition, while there will also be a red 'ideas' phone which connects straight to the IPO advice hotline.

Aardman is considering other venues for the exhibition after it closes in London in November.

"Inventiveness has always been central to Wallace's character and the Wallace and Gromit experience at the Science Museum will be another platform that will continue to inspire children and adults to be innovative and creative," said Sean Clarke, head of Aardman Rights.

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