YouTube's Tiana becomes first UK kidfluencer to open own pop-up shop - Licensing.biz

YouTube's Tiana becomes first UK kidfluencer to open own pop-up shop

A new pop-up shop in Birmingham’s Bullring and Grand Central is destined to create a buzz next weekend as the YouTube star launches the first branded store in the UK. The pop-up will open on Saturday 22nd and Sunday 23rd of September.
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YouTube sensation Tiana of Toys AndMe and Hearts By Tiana fame, has become the first British kidfluencer to open her own shop.

A new pop-up shop in Birmingham’s Bullring and Grand Central is destined to create a buzz next weekend as the YouTube star launches the first branded store in the UK. The pop-up will open on Saturday 22nd and Sunday 23rd of September.

The shop will celebrate the launch of HEarts by Tiana, a new range of clothing and merchandise from the ten year old YouTube star, who currently boasts over 12 million YouTube subscribers on her popular channels Toys AndMe and Tiana.

Fans will be able to see and purchase new products from Tiana’s Heart by Tiana range, as well as get their hands on limited edition items only available at the pop-up.

Ian Shepherd of brand owner The Social Store, said: “The Hearts by Tiana brand has launched with a bang online. With so many of her fans keen to see and buy more, we wanted to create a physical store to showcase the range of products.”

The store will open from 9am to 8pm on Saturday and 11am to 5pm on Sunday and Tiana will be appearing at intervals throughout the weekend, offering fans a chance to meet the YouTuber.

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