Genius Brands International has partnered with the MaskClub.com subscription service run by the license apparel company, Trevco, to bring the cast of its popular Llama Llama series to the cloth mask market.

As part of the initiative, GBI will be donating a percentage of the proceeds to the Save the Children organisation, a group for which, Jennifer Garner, a starring voice in the Llama Llama series on Netflix, serves as an Ambassador on the Board of Trustees.

For every mask purchased, MaskClub is also donating a medical grade mask to First Responders Children’s Foundation for distribution to paramedics, emergency medical technicians, police officers, firefighters, and medical personnel treating Covid-19 patients.

The company launched by donating  by donating an initial 5,000 masks in April. All cloth masks featured on MaskClub.com are designed to be a protective covering for your face as advised by the CDC.

“When we learned from Trevco about the launch of Maskclub.com and all of the wonderful work they are doing on charity front to make a difference during this time, we knew we wanted to immediately get involved,” said Lloyd Mintz, senior vice president, global consumer products, Genius Brands. “We are honoured to have Llama Llama be a part of this initiative, and we look forward to donating to Save the Children in author Anna Dewdney’s memory.”

Trevor George, CEO of Trevco, added: “The past weeks have been a whirlwind. We are beyond grateful for the amount of attention and support we have received for Maskclub.com and we are so pleased to work with Genius Brands to add the tremendously popular Llama Llama brand to our offering.”