The visitor attraction board, Destination Plymouth is marking the milestone anniversary of the voyage of the Mayflower – the English ship that transported Pilgrims to the New World 400 years ago – with a new licensing programme.
Heading up the campaign, Licensing Management International has been named the global licensing partner for the anniversary brand, Mayflower 400.
2020 will mark the 400th anniversary of the Mayflower voyage, recognised as one of the most influential journeys in global history and a defining moment in the shared history of Britain, the US and the Netherlands.
This milestone has been highlighted by both LMI and Destination Plymouth as a ‘unique opportunity to commemorate the legacy of the 102 passengers who undertook the journey in 1620’, as well as highlight their stories and heritage.
‘Mayflower 400 champions the values of freedom, humanity, imagination and the future that informed the original journey, and which is continue to be articulated in the special relationship between the UK and the US,’ read a statement from the firm.
The commemoration will aim to recognise the impact of the Mayflower’s journey on Native American communities, while addressing themes of colonialism and migration, providing an accurate, inclusive account of the Mayflower’s legacy.
A programme of art, music, theatre, exhibitions, storytelling, digital innovation, literature, crafts, festivals and debates will be delivered throughout 2020, with the aim of transforming communities and providing cultural, business and visitor links that embrace different perspectives and different voices.
The international Mayflower Compact Partnership has been created to align 11 core UK partner locations across England, alongside the United States of America, the Native American community and the Netherlands.
There are over 30 million US descendants of the passengers and crew who sailed on the Mayflower; this project aims to reach out to these descendants and other ancestral tourists to invite them to visit England and be part of the anniversary year.
Charles Hackett, chief executive, Mayflower 400, said: “We are delighted to be working with LMI on developing the international licensing programme for Mayflower 400 especially with their extensive global experience in developing the International Space Archives Apollo 11 licensing programme celebrating the 50th anniversary of the successful NASA moon landing in July 1969.”