Toy Fair 2021 has been cancelled, the BTHA has confirmed in an update sent industry-wide today.

Owing to the latest in government restrictions amid the ongoing coronavirus pandemic, the BTHA, in conversation with London Olympia, have made the decision to cancel the 2021 event. The industry body has stated that it looks forward to the show’s return in 2022.

A statement from the BTHA reads:

“We have been working closely with Olympia London and we have together taken the decision that despite all best efforts and endeavours by both parties, regrettably the Toy Fair 2021 is unable to take place.

“This conclusion is due to government restrictions now in place on large scale indoor events in light of the Covid-19 pandemic. The wellbeing of our exhibitors, visitors, staff and contractors is paramount and currently the risks are considered too great to allow the show to go ahead as dictated by the government regulations.

“We empathise with the industry’s disappointment – this is the first year that Toy Fair will not take place in 66 years. We express our thanks to all exhibitors for their patience and understanding and for the support of the wider industry, and very much looking forward to a big return in 2022 from 25-27 January.”

The BTHA has also confirmed that there will be no virtual alternative to the 2021 show, however it will be offering all exhibitors an extended exhibitor listing on its website with an opportunity to add company information, links, product photos and videos.

The organisation will also be refunding all money paid already for stand space for 2021. Those in need of refunds are asked to contact Tracey@btha.co.uk