The London-based baby and kidswear brand Cribstar has become the latest to join the Peanuts portfolio, launching a range of gender neutral items in a collaboration brokered by WildBrain CPLG UK on behalf of Peanuts Worldwide.
The line consists of two ranges – the Space collection, inspired by the 50th anniversary of the Apollo 11 moon landings, and the Superhero collection.
In the Space collection, the monochrome range features a signature Cribstar slogan, ‘I Need Space’, alongside illustrations of Snoopy as an astronaut. Pieces include an all-over print sweatshirt (£18), an all-over print harem legging (£15), motif print t-shirt (£12) and motif print long-sleeved harem romper (£25) in 0 – 8 years.
Meanwhile, the Superhero collection, in base grey, features the slogan ‘Kind of a big deal’ which was created to tap into exactly what kids love …superheroes. In addition to the slogan, the illustrations feature Snoopy as a masked superhero alongside a graphic yellow lightning bolt print.
The Superhero collection comprises an all-over print sweatshirt (£18) , all-over print harem leggings (£15), all-over print t-shirt (£12), motif print sweatshirt (£18), motif print t-shirt (£12), motif print long-sleeved harem romper (£25) in 0 – 8 years as well as a motif print women’s sweatshirt for a mini me look (£25.00) in S, M, L & XL.
Also included in the collection is a very limited run Christmas jumper (£18), which features a festive Snoopy wearing a Santa hat and matching scarf, marching along with his best friend Woodstock, with the slogan ‘Is it CHRISTMAS Yet?’ on a striking black base background. The jumper is available in ages 0 to eight years.
Jadwiga Batatawala, director, at Cribstar, said: “We delved into the Peanuts archive to tap into the sarcasm and irony featured in our two collections – we hope these designs bring a smile to parents’ and children’s faces.”
Laura Quinn, category manager UK, at WildBrain CPLG, said: “We are so excited to see the Peanuts collaboration with Cribstar launch. Cribstar has created a wonderful collection featuring unique and fun designs perfect for Peanuts fans young and old, expanding the brand’s presence in the baby category.”
The Cribstar x Peanuts collection is available from www.cribstar.co.uk and select UK retailers.