Home / Entertainment / London’s baby and kidswear brand Cribstar joins the Peanuts portfolio

London’s baby and kidswear brand Cribstar joins the Peanuts portfolio

 The London-based baby and kidswear brand Cribstar has become the latest to join the Peanuts portfolio, launching a range of gender neutral items in a collaboration brokered by WildBrain CPLG UK on behalf of Peanuts Worldwide.

The line consists of two ranges – the Space collection, inspired by the 50th anniversary of the Apollo 11 moon landings, and the Superhero collection.

In the Space collection, the monochrome range features a signature Cribstar slogan, ‘I Need Space’, alongside illustrations of Snoopy as an astronaut. Pieces include an all-over print sweatshirt (£18), an all-over print harem legging (£15), motif print t-shirt (£12) and motif print long-sleeved harem romper (£25) in 0 – 8 years.

Meanwhile, the Superhero collection, in base grey, features the slogan ‘Kind of a big deal’ which was created to tap into exactly what kids love …superheroes. In addition to the slogan, the illustrations feature Snoopy as a masked superhero alongside a graphic yellow lightning bolt print.

The Superhero collection comprises an all-over print sweatshirt (£18) , all-over print harem leggings (£15), all-over  print  t-shirt  (£12),  motif  print  sweatshirt  (£18),  motif  print  t-shirt  (£12),  motif  print  long-sleeved harem romper (£25) in 0 – 8 years as well as a motif print women’s sweatshirt for a mini me look (£25.00) in S, M, L & XL.

Also included in the collection is a very limited run Christmas jumper (£18), which features a festive Snoopy wearing a Santa hat and matching scarf, marching along with his best friend Woodstock, with the slogan ‘Is it CHRISTMAS Yet?’ on a striking black base background. The jumper is available in ages 0 to eight years.

Jadwiga Batatawala, director, at Cribstar, said: “We delved into the Peanuts archive to tap into the sarcasm and irony featured in our two collections – we hope these designs bring a smile to parents’ and children’s faces.”

Laura Quinn, category manager UK, at WildBrain CPLG, said: “We are so excited to see the Peanuts collaboration with Cribstar launch. Cribstar has created a wonderful collection featuring unique and fun designs perfect for Peanuts fans young and old, expanding the brand’s presence in the baby category.”

The Cribstar x Peanuts collection is available from www.cribstar.co.uk and select UK retailers.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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