A London-based artist who has sparked interest in the art and fashion world for the last decade with their latex masks, outfits and 60s stylised hair, has just signed a representation agreement with Beanstalk.
Pandemonia is a character and persona created as conceptual art by the anonymous artist and has been appearing in the art and fashion world since 2009. The figure stands at seven feet tall and is often accompanied by an inflatable white dog named Snowy.
The artist’s persona is made entirely out of latex, billed by critics across the globe as ‘the natural progression and continuation of PopArt.’
Many have praised Pandemonia’s efforts in the art space for ‘getting people’s attention in a world in which we are constantly assaulted’ whether that visually, aurally or by the media. The ‘visual curiosity’ that she provokes has gained her attention in Vogue Italia, Vogue China, Harper’s Bazaar, Hello, OK and the New York Times.
Beanstalk sees advertising and promotional opportunity for Pandemonia with brands in Aisa and with high fashion brands – both milieus that can appreciate her sophisticated, plasticine aesthetic.
“We came to represent Pandemonia as an Icon because she’s a singularity,” said Martin Cribbs, VP, brand management. “Dually, she’s an icon, an anthropomorphic latex statuette. From a brand perspective, she embodies the sophisticated, plasticine aesthetic of a Harajuku toy that appeals to both luxury and mainstream consumers.
“You don’t have to know anything about who or what she is to delight in her being.”
Pandemonia commented on the partnership with Beanstalk, adding: “I am looking forward to working with Beanstalk. It is exciting to be with a team that appreciates the art behind Pandemonia and is committed to cultivating her message.”
The deal will undoubtedly provoke conversation and divide opinion among consumers and art lovers alike. Pandemonia will almost certainly be viewed as a further blurring between the lines of art and branding.