Loot Crate partners with Sanrio for new subscription crate

Subscription box service, Loot Crate, and Sanrio has teamed up to create the new mystery gift box subscription, Sanrio Small Gift Crate.

The crate will boast an exclusive collection of never before seen Sanrio goods including apparel, collectables, accessories and more.

The first crate is based around hello sanrio, a new character brand from Sanrio, which will feature an assortment of exclusive products and content from Japan, starring Hello Kitty, Chococat, My Melody, Keroppi, Gudetama, Badtz Maru Little Twin Stars and Pompompurin.

“Sanrio was founded with the objective to foster ‘social communication’ – connecting people, nurturing friendships, and bringing happiness to the world through thoughtfully-designed characters, products and services,” said Jill Koch, senior VP of brand management and marketing, at Sanrio.

“Loot Crate is the perfect partner to drive Sanrio’s objective of delivering happiness through a unique product offering delivered directly to our fan’s front door.”

Chris Davis, CEO of Loot Crate, added: “Through our collaboration with Sanrio, we’re able to tap into one of the most loyal fan communities with a multi-generational audience worldwide.

“We’re excited to bring Hello Kitty and more Sanrio characters to Looters with uniquely curated products, while providing this great fan community with an immersively designed experience they wouldn’t find in stores.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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