Loot Crate has signed two new licensing partnerships with WWE and Sanrio.
Loot Crate, which now boasts over 600,000 recurring subscribers worldwide, sees its subscibers recieve a surprise box of themed goodies each month.
Partnership-focused crates are only one vertical of Loot Crates multiple product offerings, that include products like Anime, Gaming and the original all-encompassing pop culture crate.
“We are expanding our celebration of fandom in all its forms, and we are excited to announce our partnerships with WWE and Sanrio," said David Voss, chief creative officer at Loot Crate.
"We will introduce a bi-monthly WWE crate, featuring items that will appeal to WWE fans worldwide. Each crate will feature exclusive collectibles, apparel and home goods. Look for more details as Loot Crate and WWE launch this exciting crate later this summer.
Casey Collins, WWE executive vice president, consumer products, added: "We are excited to partner with Loot Crate and deliver merchandise directly to our global fanbase.
"This unique strategy allows us to engage with our fans in new ways while providing them with exclusive WWE items and collectibles that will bring them closer to the Superstars they love."
Elsewhere, a deal with Sanrio will see the launch of a special crate celebrating Hello Kitty, Chococat, Keroppi and more Sanrio characters.
“Sanrio has nurtured their fan community for more than 40 years, spanning generations across the globe," added Voss.
"The fan base they’ve built is the perfect audience to embrace the Loot Crate experience and we’re thrilled to bring Hello Kitty and more Sanrio characters to fans worldwide.”
Jill Koch, Sanrio’s senior VP brand management and marketing, continued: “Sanrio was founded on the ‘small gift, big smile’ philosophy of creating unique, supercute products that make people happy.
“Loot Crate is the perfect partner to bring this philosophy to the subscription box model and deliver Sanrio experience directly to fans’ doorsteps."