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Love is… cartoon gets digital revamp

Classic daily carton strip, Love is… is heading to the digital space, with its first StoryGIF app for Android and iOS devices.

Users can choose from a variety of classic Love is… images to create customisable text-ready animations to share with friends or family.

“The Love isbrand is a timeless, sweet and endearing property that so many of us have come of age with,” said Love is… StoryGIF creator, Naz Amarchi-Cuevas.

“We are so happy to bring it to life digitally, to help our users express their feelings. Who said texting couldn’t be romantic?”

The new app will cost users $0.99 to download, which will boast additional celebration-themed content for the property at key times throughout the year.

Minikim Holland B.V.,who owns the Love is… brand, said: “We are thrilled to be able to offer Love is in this new, contemporary and sharable way.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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